Customization in 2017 – Make WordPress Core
WordPress theme customization in 2017
One expectation I want to start with is, customization isn’t just improving the Customizer — our goal is to improve the entire process of setting up a site, from initial installation to something you’re comfortable launching, to making changes to an existing site that has been live for some time. To that end, our goal is to help people accomplish the following:
“I want to make a site that I’m proud of that helps me succeed.”
“I want to make a site my clients are proud of that helps them succeed.”
The current customization flow in WordPress doesn’t generally facilitate either of those goals without a great amount of work, prior knowledge, and often a lot of additional development. That’s fine if you’ve hired an agency, or you’re a developer building yourself a website — but not fine if you’re a freelance site builder/implementer (a market I see every day in my local community) or are trying to build something for yourself with limited time and budget. If you can install WordPress, either manually or through a host, we should provide you with the tools to build out a website that accomplishes your personal and business goals.
Source: Make WordPress Core